Our Story

Book your eye-test online with ease; feel at home as you walk into a store curated with character and authenticity. Wooden textures, eye catching light designs, and handpicked eyewear ranges surround you as you are greeted by what feels like an old friend. Your eye test experience leaves you in awe not only of the capabilities of modern technology, but by the expertise of your optometrist. Welcome to Execuspecs!

Gone are the days when getting your eyes tested brewed the same nervous feeling as going to the dentist or doctor! In an industry over-whelmed by a cold, tired and clinical feel, Execuspecs has challenged the norm and gone for the unordinary, offering a retail-orientated and unique optical experience! 

We understand that the look and feel of an accessory that is perched predominantly on the face is just as important as the health of your eyes! That’s why the culture of our brand is to make the customer feel at home and relaxed as they take the time explore our consumer-friendly store, having fun trying on our product without feeling pressured.

Established as a franchise in 2005 as a wholly owned subsidiary of KFML Holding Limited, we opened our first Execuspecs store in Durban. The retail-orientated concept proved to be a great success due to our progressive & innovative approach to professional eye care. We since grown in leaps and bounds and as of today we have 22 stores across South Africa and recently opened our first store in Namibia. Execuspecs is proud to form part of South Africa's largest eye care retail group with a combined retail footprint of over 270 stores.


" Execuspecs offers the highest standard of optometric service backed by modern technology & an extensive range of branded eyewear "